With Joe Monahan's leadership, the Rural Traction Network brings decades of experience helping agribusinesses with go to market campaigns, voice of customer discovery, networking and market development, advertising, and growth.

Joe is taking his expertise to the next level—helping companies connect with the agricultural and horticultural industries in authentic and meaningful ways. His deep understanding of how growers consume information, combined with his network of seasoned professionals, makes Rural Traction Network a powerful force in ag marketing and digital engagement.

I've always found Joe's commitment to creating and growing relationships and expanding networks to be his greatest strength. Joe goes above and beyond basic courtesies and practices with a genuine intention to build ever stronger and ever-growing relationships.

Now, with Rural Traction Network, Joe has taken that experience and will build something that truly helps businesses connect with rural America and growers. He knows what works (and what doesn’t) when it comes to engaging with growers.

Real progress happens when growers and input suppliers sit down together, share ideas, and find solutions that work in the field. That’s exactly what Joe Monahan facilitated for years. His ability to bridge the gap between those developing cutting-edge ag technologies and those of us actually using them in our orchards led to real innovation in our orchards.
Now, through Rural Traction Network, Joe continues to be that connector between agriculture’s innovators and the growers who depend on them. His deep understanding of the market, combined with his ability to communicate complex ideas in a way that makes sense to farmers, makes him a trusted partner for anyone looking to engage with growers.

I have seen Joe expertly manage clients ranging from startups to multinationals. His experience and deep industry knowledge have played a pivotal role in his career. In my view, there is no better investment a company could make than an investment in Joe Monahan and Rural Traction Network.