Rural Traction Network
is a full-service marketing and digital services agency with a focus on agriculture and horticulture.
is a full-service marketing and digital services agency with a focus on agriculture and horticulture.
Our mission is to drive sustainable growth for businesses by developing customized data driven marketing strategies that blend deep industry expertise, innovative digital solutions, and proven traditional approaches.
With decades of experience and strong industry relationships, RTN ensures that our clients connect with their target audiences effectively, turning potential customers into long-term partners.
Who we are
Joe is a seasoned professional with decades of experience in agricultural media, including serving as President and Chief Operating Officer of Meister Media Worldwide. Throughout his career he has built strong relationships with growers and suppliers, driving the company's growth and influence in the industry. Joe is also a past board member and chair of the Communications Committee for the Biological Products Industry Alliance (BPIA). A graduate of Ohio University, College of Business, Joe has leveraged his expertise to lead strategic marketing and communications efforts within the agricultural and horticultural industries.
Bill is an innovative & creative problem solver.
As a professional Marketing and Visual Communication Designer for 40+ years, Bill has worked across media type to ensure clear and concise communication in a manner consistent with the brand.