We are a full-service marketing and digital services agency focusing on agriculture and horticulture. Our network of experienced marketers and communication professionals has developed comprehensive strategies to help major agriculture clients effectively target, engage, and retain customers.
With decades of experience and strong industry relationships, RTN ensures that our clients connect with their target audiences effectively, turning potential customers into long-term partners.
President
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Joe is a seasoned professional with decades of experience in agricultural media, including serving as President of Meister Media Worldwide. Throughout his career, Joe has been a champion of innovation and collaboration. He served as a board member and Chair of the Communications Committee for the Biological Products Industry Alliance (BPIA) and was Co-Chair of the Global Ag Tech Initiative, helping to advance cutting-edge solutions in biologicals and ag technology. A graduate of Ohio University's College of Business, Joe has leveraged his expertise to lead strategic marketing and communications efforts within the agricultural and green industries.
As a professional Marketing and Visual Communication Designer for 40 plus years, Bill has worked across media type to ensure clear and concise communication in a manner consistent with the brand. He managed an award-winning Creative Services team of seven visual communication designers during his career. And served as the Corporate Director of Marketing for nine years.
Vice President - Client Success
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Melinda has an extensive multichannel strategic communications background and expertly leads internal and external teams. Her primary focus is always helping clients succeed in their respective markets, leveraging her vast experience and leadership to drive results and growth. With a deep expertise in agriculture, she has had the opportunity to work on a broad portfolio of clients, including crop protection, seed, biologicals, crop nutrition and more.
Rich has dedicated his career to selling and marketing crop protection products. Most recently, he spent 10 years as Marketing Manager for Oro Agri/Rovensa Next, leading the development and adoption of biorational pesticides and adjuvants across North America, Latin America, Mexico, and Australia/New Zealand. His journey has also included senior roles such as Director of Marketing Communications at Marrone Bio Innovations and Account Director at several leading marketing agencies, where he guided multinational agricultural input clients in building and executing successful marketing programs. Rich holds a BS in Agricultural Economics from Penn State, an MS in Agricultural Business Management from Ohio State, and an MBA from the University of Buffalo.
Katie Vasquez is a strategic marketing and communications leader with over 20 years of experience in developing and leading the execution of multi-channel marketing campaigns that drive brand growth, sales, and stakeholder engagement. Her time in agricultural marketing spans companies including Land O'Lakes (Winfield), Wilbur-Ellis Company, Corteva, Leaf Ag, and Farmers Business Network as well as other agricultural clients. Katie is extremely passionate about crafting compelling messages that engage target audiences across digital, print, and traditional media to maximize impact and ROI.